HOLIDAY HOMEPAGE
WIREFRAMES:
PROBLEM / GOAL: The holiday season accounts for about 1/3 of the yearly revenue for crocs.com. It's a season when consumers are bombarded with a ton of "virtual noise" and distractions. Crocs is a promotional brand and many of its' consumers are looking for great deals during cyber week. Knowing that the majority of the site traffic is mobile, the team wanted me to come up with a way for consumers to shop all of the different promotions simultaneously and instantaneously upon landing on crocs.com.
SOLUTION: We used a series of stacked product carousels that dynamically updated based on inventory and sell through. The carousels contained product cards with all the information the consumer would want to know to make a purchase decision. The most ingenious parts of the new homepage solution was the implementation of a quicklook layer within the carousels. Navigating back and forth on mobile sites can be cumbersome and confusing. The quicklook layer allowed customers the option to add to cart directly from the homepage without losing context.
TESTING: Due to the newness of this feature at the riskiest time of year, user testing the experience was critical. View the testing report here.
RESULTS: 2018 Holiday Season was the best on the books for crocs.com. Mission accomplished!
ROLE: UX Lead, Designer & Director. This work was completed both by myself and in collaboration with my team.